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STORY

Son of the Cheese began in 2013, when Kaito Yamamoto rented a vacant lot in Tokyo and built a concrete pool.

It quickly became a space for friends to gather: skating, swimming, barbecuing, and hanging out.

People started calling it a “little America” in the heart of Tokyo, a place that embodied relaxed freedom.

Today, our flagship store in Shibuya carries that same spirit. Easy, confident, and a little bad.

After Kaito passed away in 2025, many believed it was the end of the brand.

But you proved them wrong.

To everyone chasing that feeling, who’s ever built something from scratch, or just wanted to stand out—this brand is for you.

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